TD Bank Group – Social Technology Success

As companies see the benefits received of implementing enterprise 2.0 social technologies into their business processes many have seen increased costs and benefits. However they are experiencing difficulties with measuring the intangible benefits received. It requires the appropriate measurements of standards across multiple industries and the accurate measurements of productivity, expenses and profits throughout workplace processes. The return on investment of social technologies success depends upon organisations ability to accept and utilise the new services provided.

TD Bank Group saw the potential for their business growth if they implemented social technologies into their business model. This lead to collaborated with IBM who have successfully developed strong online communities with their companies integration across many platforms. TD Bank’s internal experts have an array of valuable information which they which to share with everyone. TD Bank’s aspired to transform business initiatives and improve organisational leadership models.

Following the adoption of social technologies the benefits received are listed below:

Increased productivity and efficiency:  The accessibility of marketing materials was drastically increased. Therefore improving the success of large events driving business and building their relationships and engagements with the community.

Building their brand online: Rich high quality content is now available for interested third parties and for employees to improve their work processes.

Improved communication processes and transmissions: Over 4,000 communities were produced to provide support and help to users who required information, this drastically improved productivity, reduced redundancy and facilitated streamlined processes.

For further information on the benefits received by TD Bank please visit this website.

Lorna Jane Empire Online Made Possible Via A Fitness Application & Online Community

Lorna Jane has proven to be successful with the utilisation of Social Technologies to build their online brand and improve customer services from effective user data collected. Lorna Jane is a leading women’s performance-wear provider. Lorna Jane’s strong philosophy (Move, Nourish and Believe) and clothing inspires women to achieve their goals and reach their full potential. As their vision extends beyond the product to engage with customers and build strong relationships both on and offline through their award winning wellbeing and lifestyle community (Lorna Jane, 2014).

Users are provided with mobile application tools, support online and are empowered by brand ambassadors and advocates. Lorna Jane’s social media movement combined with the launch of their fitness mobile application has drastically increased the growth of their audience world, which has been downloaded over 200,000+ times (Lorna Jane, 2014). Lorna Jane’s social media accounts, application and website is rich in high quality content delivered in the form of fitness knowledge, tutorials and tips. 

McKinsey’s Social Technology Levers are utilized by Lorna Jane to better their customer relations and service processes. Lorna Jane has derived customer insights by concentrating on their Marketing and Sales, integrating great service, support and product marketing online (McKinsey Global institute, 2012). Enhanced service processes can be seen in the Lorna Jane fitness application; users have the options to completely customise what they want to see in their new feeds, in the form of products and fitness information based upon personal preferences. The fitness app pertains Gamification components, users are rewarded for their achievements and have the ability to earn points.

The user interface has a personal touch provided by the founder Lorna Jane Clarkson with voices messages and cues of help and support. The online ‘active living’ community is linked to the fitness app which facilitates a sense of comradery, ladies have the option to post their progress and achievements to motivate each other. All of the user information collected is presented statistically in the form of visual info-graphics to display the physical activity of the Australian nation as a whole. Through this community managers and customer support officers have experienced an increase in customer satisfaction and an increase of sales made online.

Since the development and platform integration of the Lorna Jane online brand and fitness application it has proven to be an essential business component to their growth and success online moving forward. Share your thoughts and ideas on what the next steps that could be utilised for business growth online. Enterprise 2.0 platforms are forever continuously growing and moulding to suite the needs of everyday users and technologies.