TD Bank Group – Social Technology Success

As companies see the benefits received of implementing enterprise 2.0 social technologies into their business processes many have seen increased costs and benefits. However they are experiencing difficulties with measuring the intangible benefits received. It requires the appropriate measurements of standards across multiple industries and the accurate measurements of productivity, expenses and profits throughout workplace processes. The return on investment of social technologies success depends upon organisations ability to accept and utilise the new services provided.

TD Bank Group saw the potential for their business growth if they implemented social technologies into their business model. This lead to collaborated with IBM who have successfully developed strong online communities with their companies integration across many platforms. TD Bank’s internal experts have an array of valuable information which they which to share with everyone. TD Bank’s aspired to transform business initiatives and improve organisational leadership models.

Following the adoption of social technologies the benefits received are listed below:

Increased productivity and efficiency:  The accessibility of marketing materials was drastically increased. Therefore improving the success of large events driving business and building their relationships and engagements with the community.

Building their brand online: Rich high quality content is now available for interested third parties and for employees to improve their work processes.

Improved communication processes and transmissions: Over 4,000 communities were produced to provide support and help to users who required information, this drastically improved productivity, reduced redundancy and facilitated streamlined processes.

For further information on the benefits received by TD Bank please visit this website.